Land Rover Defender AwardsLand Rover Defender Awards


Over the past year, there have been incredible displays of bravery and resilience. As defenders and helpers in your own right, you have been pushed to your limits-only to discover how truly capable you are. We are inspired by your commitment to serving others. And we want to support you.

For seven decades, Land Rover has been creating hard-working vehicles that are known worldwide for taking service workers on missions to help others. Now we are awarding seven customized Defender models to seven U.S. nonprofits that go Above & Beyond for their communities every day.

We know that great things happen when a highly capable vehicle is driven by highly capable people. From first responders and conservationists to search and rescue volunteers and wildlife advocates-we want to hear your stories.

Create a video up to three minutes long that describes your 501(c)(3) nonprofit's work, explains what your group is all about, what need you address in your community and how a Land Rover Defender will help support your cause. When the submission window opens for your nonprofit's area of service, upload your video and supporting materials here on the Land Rover website. The Land Rover team will select three finalists in each category, then voting will open for the public to choose the winning organizations.

Submissions are now open for Search & Rescue and Coastal & Marine Conservation. Enter your organization today or refer a nonprofit that's capable of great things. All materials must be uploaded by April 7, 2021 at 11:59 p.m. EST. Find the full submission and voting schedules here.



Submissions are now open for the following categories. Be sure to submit all materials before the deadline on April 7, 2021 at 11:59 p.m. EST. Three finalists will be selected, then public voting will open on April 21, 2021 at 10:00 a.m. EST.


Conservation efforts, marine biology, marine animal rescue, coastal cleanup. If your nonprofit defends the ocean and could use a robust vehicle with a 35.4-inch wading depth,22 we want to hear from you.



Remote areas, mountain terrain rescues, devastation. The Defender could help your team respond to emergencies in nearly any environment with its advanced terrain and traction control features.